The concept of product marketing is not novel. Since decades businesses have been taking the help of several media – primarily print and electronic – to reach out to a vast number of people spread out in different locations.
I’m happy with conventional marketing. Why digital now?
Newspapers, billboards, pamphlets, radio and TV had been doing just fine until now in performing their task of promotion. Enter digitalization and suddenly there’s been a whole hullabaloo of switching to digital marketing. Why, one may ask, especially those who have been heavily relying on the good old media until now?
To put this query to rest, let’s look at why and how online marketing scores over its counterparts in generating higher ROI.
Digital marketing – the new wave in business marketing strategy
Digital marketing entered the field of business promotion and changed things unimaginable to businesses so far. Suddenly the entire focus shifted from marketer convenience (in terms of budget, available time and labour) to buyer experience (real-time data on what they like and how they like it through social media feedback forums).
So does that mean newspapers and TV aren’t effective anymore?
They definitely are. Just that digital marketing service has been able to tap into those areas where other marketing forms could not reach or displayed lack. Now, it may not be possible to assess the impact your newspaper or TV ad created on your target audience. How would you ever know whether the ad led them to actually use your product/service?
Digital marketing prompts the customer with call-to-action
With online marketing, you can actually expect to get the intended end result of your promotional strategy. This means that not only can you inform your audience about your product, you can even invite them to visit your website or download the app to buy it online by simply placing a call-to-action button at the end of your post.
Social media takes your business a step further
Once you start getting more traffic and higher hits on your website/app, you can start promoting your business on Twitter, Facebook, and Linkedin. This is where most of your audience spends their time talking about stuff, liking and sharing it with loved ones.
We can help you keep up with the times
To help you avail the maximum benefits of digital marketing service, Webcom Systems can work it all out for you, without you having to spend too much time or money in the process. A digital marketing company with over12 years’ market experience, it will understand your needs, your product and its intended use for the market, and frame a cost-effective and efficient online marketing strategy from among the following:
- SEO service
- Content marketing
- Email marketing
- Mobile marketing
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
Using one or all of the above digital marketing tools, you can actually take your business to newer heights. It’s simple, saves time, money, labour and effort, and yields quick and assured return on investment too.