Maximize your traffic by podcast.

Maximizing Your Traffic with Podcasts

More entrepreneurs are podcasting to promote their businesses.  According to Statistica, advertising spending for podcasting is expected to surpass half a billion dollars by 2020.  The reason for this is that podcasts are reaching more listeners.

If you are interested in creating your podcasts, read this article.

Who benefits from podcasting?

  • Advertisers target their customers by choosing appropriate podcasts to display their message
  • Business owners benefit from higher SEO rankings. Podcasts in iTunes link to both the show’s website and the guest’s website.  In the app store itself, businesses can rank high from direct response marketing. For more tips on how to build your SEO ranking, view now.
  • Businesses are creating podcasts to get free advertising.  By hosting their shows, they have full control of the medium. 

How does podcasting drive traffic?

  • Podcasting reaches a broader audience, especially those who prefer audio content.  Moreover, people can listen to podcasts, whether they are in the car, at home, or in a restaurant. They can also hear podcasts using any device.
  • Podcasting positions yourself as an authority.  As your shows gain more listeners, it becomes easier to sell products and services since consumers see you as a credible source.
  • Through podcasting, you can build relationships with potential buyers of your product or service.  For a full thirty minutes, you get their undivided attention.  
  • Ads come together with podcasts.  Promote your products or affiliate ads becomes easier.
  • Podcasts include backlinks from the show notes, and this will improve your search engine ranking.

Podcasts are free and very easy to create.  If you are new to podcasting, you can start by guesting in other podcasts.

Start with a Concept

Choose a topic that you will be committed to discussing for a long time.  Make sure that there are enough materials to address. An easy way to assess this is to list down topics for 10 to 15 short episodes.  Look for similar podcasts in iTunes and check the reviews and volume of social media followers. Having competition is a good sign that people are interested in the topic.

Preparing for a Podcast

Once you are committed to a topic, proceed with the setup of your podcast.

  • Decide on the title.  Aside from your blog name, you can use your brand plus the word “podcast.”  For your subtitle, have a short description using targeted keywords to increase ranking in iTunes.
  • A podcast summary and description is an opportunity to give an engaging text with ranking keywords. iTunes allows up to 4000 characters.
  • Create your artwork.  The artwork is a square, thumbnail image to represent your show in podcasting directories.  It should give a quick idea of what your podcast is all about. To drive attention, iTunes will feature your artwork if it is visually appealing. Followers will recognize your brand as they see your artwork in their media players, computers, and mobile devices.
  • Prepare for a professional introduction with voice-over.
  • The episodes can follow different formats.  Some suggestions are interviews, going solo, having more than one host, adopting narratives or storytelling.  It can be a hybrid or a mixture of these formats.
  • The length of the episodes should be consistent so that listeners know what to expect.

After that, create a plan for future episodes.  Invite famous guests and collaborators. Monitor the ratings to discover what topics are preferred by your audience.

Using Equipment and Free Apps for Podcasts

  • An external microphone is one of the most important things you will need.  The simplest is a plug-and-play USB microphone. There are more expensive microphones with better sound quality.
  • You will need audio recording software to record your audio from the microphone and save it as an MP3 file.  A free and user-friendly app is Audacity. 
  • If you plan to conduct online interviews using Skype or Google Hangouts, use free call recording software like UberConference or Callnote.

Hosting Podcasts

A website host does not have the bandwidth to download and stream MP3 files.  Therefore, find a host that specializes in podcasting. An affordable choice is Libsyn.  Choose a suitable plan depending on the duration and number of episodes that you will be releasing monthly.

Releasing Podcasts

There are two ways to publish your podcasts.  

One method is by streaming or downloading from an RSS feed. You can use a feed reader like the Feedly app or through the website where the podcast is embedded.

Another method is by loading the RSS feed to a player like the iTunes app. Also called as “podcatchers,” these synch with the RSS feed to show a list of episodes, artwork, and the link to the show file. 

Launching Podcasts

There are opportunities for new podcasts to be featured by iTunes in its “New and Noteworthy” portion for eight weeks.  To improve your chance of being chosen, launch your podcast in such a way as to receive quick reviews.

A more organic approach is to launch your podcast in events.  Creating landing pages and use captured emails to inform readers of your launch day. 

To reach your target market, you should also launch on social media sites like Facebook, Instagram, LinkedIn, and YouTube.

Transcribe your podcast episodes into social media posts, blog content, ebooks, and physical books.

Future of Podcasting

The world of podcasting is continually growing.  With the growing competition, creators are getting more and more creative in their shows. 

Therefore, explore multiple methods to maximize traffic.  Creating podcasts is just one of the more effective ways for startups and freelancers to market their products and services. 

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